But if I then mention the little orange Trick-or-Treat boxes on Halloween, suddenly everyone knows UNICEF.

CNN: How UNICEF became a Halloween treat

In 1950 when Trick-or-Treat for UNICEF began, kids simply decorated old milk cartons to collect change.

CNN: How UNICEF became a Halloween treat

We grew up carrying those Trick-or-Treat for UNICEF boxes on Halloween night, and now our kids do.

CNN: How UNICEF became a Halloween treat

Its regular Family Planet staff address parents' most pressing questions in this section: can our children trick-or-treat where we work?

CNN: Halloween spirits are on The Web

After the special aired, sympathetic children around the country reportedly sent candy to Charlie Brown he'd only gotten rocks in his trick-or-treat bag.

NPR: 'Great Pumpkin' Marks 40 Years on TV

Now in its third year, the Zillow Trick-or-Treat Index is designed to help kids (and parents) use data to identify cities that will boost their Halloween haul.

FORBES: 2011 Trick-or-Treating Hot Spots

Some families still had lights out, making trick-or-treat impossible.

FORBES: 10 (er, 11) Uses For Leftover Halloween Candy

As I was preparing for the onslaught of little costumed munchkins to arrive at our office today for our annual family trick-or-treat, I reflected on the diverse array of CMOs I met this year.

FORBES: What Costume Is Your CMO Wearing for Halloween?

Now is your chance to play trick-or-treat.

FORBES: What Costume Is Your CMO Wearing for Halloween?