The data heads at Zillow have taken a break from churning out serious research briefs and Real Estate Market Reports to rank the 20 best cities to trickortreat this Halloween.
After the special aired, sympathetic children around the country reportedly sent candy to Charlie Brown he'd only gotten rocks in his trick-or-treat bag.
Now in its third year, the Zillow Trick-or-Treat Index is designed to help kids (and parents) use data to identify cities that will boost their Halloween haul.
As I was preparing for the onslaught of little costumed munchkins to arrive at our office today for our annual family trick-or-treat, I reflected on the diverse array of CMOs I met this year.