Ouch for Brown, who sure fell into that Trough of Disillusionment quickly.

FORBES: Five Good Things About the Verizon iPhone for Enterprises

Like any new trend, gamification will move through the hype cycle from the peak of inflated expectations into the trough of disillusionment.

FORBES: The Gamification of Business

And that can mean only one thing: Soon it will take that inevitable, unavoidable tumbling slide down into the Trough of Disillusionment.

FORBES: Self-Publishing's Place On The Hype Cycle

From the initial Technology Trigger, when software first made blogging easy, to the Peak of Inflated Expectations and the Trough of Disillusionment, thence on to the Slope of Enlightenment and, eventually, the Plateau of Productivity, blogging has passed almost all the way through the Hype Cycle.

FORBES: Self-Publishing's Place On The Hype Cycle