McCarthy learned the value of the half-truth and innuendo early on in his career.

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Because Kellogg's seems now to realize an essential truth of 21st-century business: In a connected world, companies who value and create stronger connections with their customers will win.

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Truth be told, I love them too and I own value stocks in my retirement account via exchange-traded funds (ETFs) and DFA funds.

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The other is value-free multiculturalism--and please do not confuse this with the 18th-century truth that all men are created equal.

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