Rachel remembers going to Target with her mother and wanting to try on clothes in the kids' section.

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Holition is also talking with online clothing retailers about helping consumers virtually try on clothes.

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VirtualU provides scanners to retailers that allow consumers to scan their bodies and try on clothes in digital storefronts.

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"We had to go to a black school, we weren't allowed into a white church, to sit at lunch counters - to try on clothes, " she says.

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Try not to eat out at restaurants too much, take taxis or spend frivolously on clothes.

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Their shops must focus on those things, such as expensive clothes and gadgets, that customers will want to try before they buy, and for which they will pay extra, such as advice from competent sales assistants.

ECONOMIST: Retailers and the internet