He hands me a discount card and suggests I try on a pair of running shoes on my way out.

FORBES: Magazine Article

They have embraced companies that serve them well, such as Zappos (an online shoe shop that lets you order, try on and return as many shoes as you like) and Southwest Airlines, a cheap but friendly carrier.

ECONOMIST: Schumpeter: The magic of good service | The

The privately held Las Vegas company (whose name comes from the Spanish word for shoe) gets raves from shoe lovers for its fast, free shipping--90% of orders arrive the next business day--and a 365-day return policy that allows footwear fans to order a bunch of shoes, try them on and return those that don't suit or fit.

FORBES: A Step Ahead

Try on your outfit the night before, complete with accessories, shoes and bag.

FORBES: Mastering the Cocktail Party in 25 Steps