Thousands, perhaps millions of investors are taken in each year trying to find the next new thing.

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"Art is like tech--you are always trying to hash through what is the new, new thing and what is a rehash of the last new, new thing, " says Singer.

FORBES: Magazine Article

As we approached the new campaign everyone was focused on the same thing - trying to get into the manager's thoughts and his starting XI.

BBC: SPORT | Football | My Club | Hartlepool United | Hartlepool look to young talent