They can also post comments and photos about their experiences munching tacos or trying on shoes.

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And, like all other women, my wife has never purchased a pair of shoes without trying on 37 other pairs beforehand.

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Many ads feature kids, like the recent Marriott International spots that show a young guest trying on, and misplacing, her father's shoes. (A Marriott employee comes to the rescue with a new pair.) Sometimes they deliver a dose of schmaltz, using music to great effect.

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The dance was a sort of shuffle done by travelers trying to tilt bottles at the proper angle for refilling without splashing water on their shoes.

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When girls put on the platform shoes that are fashionable now, it is as if they are trying to step up to another level, to be someone they are not.

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