Shakespeare was born about 80 years after Richard died and wrote during the Tudor dynasty.

WSJ: Richard III's Grave Confirmed

His death at Bosworth - the last English king to be killed in battle - ushered in the Tudor dynasty beginning with Henry VII.

BBC: Richard III dig: Skull image released ahead of DNA results

Edward IV went on to rule, with a brief interruption, until his death 22 years later a death that triggered the final stage of the conflict and the rise of a new dynasty under Henry Tudor.

ECONOMIST: The battle of Towton

But Tudor Morgan, the heir to the dynasty, is back behind a counter once again - 10, 000 miles away in one of the world's most southerly shop at Port Lockroy on Antarctica.

BBC: Antarctic career lands Tudor Morgan Queen's Polar Medal

They looked back reverently at King Henry V, who defeated France in 1415, and with contempt on King Richard III conquered in 1485 by Henry Tudor, who later founded his own dynasty as Henry VII.

WSJ: What to Do During the Olympics: Shakespeare: Staging the World