Authorities in Tunica, in northern Mississippi, reopened a casino with an employee pep rally.
And Tunica is only just starting to dream about the extravagant things it can do.
When the casinos first opened, visitors had a choice of 20 hotels in all of Tunica County.
It is operating out of a temporary site and has yet to begin building its flagship factory in Tunica.
On Saturday, the local community is holding a "High Water Music Festival" to benefit the people of Tunica Cutoff.
And it is not just classic Vegas names that jet into Tunica now.
Residents of 300 structures under water at Tunica Cutoff are still out of their homes, said Larry Liddell, county spokesman.
Nine were closed due to the flooding of the Mississippi River, said Bill Canter, spokesman for the Tunica Convention and Visitors Bureau.
More than half the population of the town of Tunica itself still lives below the poverty line, and unemployment there is 17%.
When the gambling industry came to the Delta in 1992, setting up nine casinos in dirt-poor Tunica, Mississippi, there were great hopes of a regional revival.
These life expectancy numbers are contrasted with the lowest in the US, which is in Quitman and Tunica counties in Mississippi at only 66.1 years for men.
Casinos in Tunica, as in most places, are keen to lure families to stay an extra day and spend their winnings at golf courses, amusement parks and theatres.
Victims of flooding beginning May 3, 2011 in parts of Mississippi (Adams, Bolivar, Claiborne, Coahoma, DeSoto, Humphreys, Issaquena, Jefferson, Sharkey, Tunica, Warren, Washington, Wilkinson, and Yazoo counties) may qualify for tax relief.
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Last year, fewer tourists than usual went to Beale Street in Memphis, Tennessee, one of the birthplaces of the blues, and this was widely blamed on the fact that nearby Tunica is awash in cheap liquor and discounted motel rooms.
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