Several lines of high-quality (and relatively high price-point) designer clothes are being sold at small social gatherings reminiscent of Tupperwareparties, or one on one.
It's the setting for an experiment in commerce: Can you take a high-end product traditionally sold through interior designers and sell it through at-home parties like Tupperware?
While Malaika got its start through word of mouth, school presentations and Tupperware-style bracelet parties, two start-ups are attempting to give it, and other charities like it a national platform.