But even with the chance to turn a quick profit, employees who can afford to participate should weigh other uses for their money.

WSJ: Getting Going: Buying Stock From the Boss

And there were some who engaged in the rampant exploitation of consumers to turn a quick profit no matter who was hurt in the process.

WHITEHOUSE: Weekly Address: Time for Action on Financial Reform for the Economy | The White House

Their discount is off whatever the current stock price is--meaning they can turn a quick profit by selling the stock immediately, before taking possession of the new shares.

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