With name recognition built on 50 years of TV Guide magazine and a clever product for next-generation televisions, Gemstar isn't going to disappear.

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Here's a taste of the tough game Yuen plays: EchoStar claims that Gemstar offered not to sue it if it switched program guides to Gemstar's, passed 90% of advertising revenues and 75% of e-commerce revenues to Gemstar, carried all of Gemstar's TV channels and sent all its customers TV Guide magazine.

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If you remember Seventeen Magazine, the Daily Racing Form, TV Guide and the vintage television show American Bandstand, you have been touched by Walter Annenberg, a giant in American media.

FORBES: Walter Annenberg's Sunnylands Estate To Become A 'Camp David West'