After appearing in movies and TV, they merchandised their image to the tween market.
Instead, Hollywood's top-earning tween Miley Cyrus loses this time around, scoring poorly in all three categories.
Tween Brands also did not disclose how many products may have the tainted packaging.
He wouldn't go along with cheating or with blurring that thin line 'tween right and wrong.
Tween heart-throb Justin Bieber is the center of attention on Twitter again, after a very brief exile.
The photos and messages that his fellow tween friends post on Instagram alternate between silly and provocative.
First, the Walt Disney Company already has the best channel in America to go after the tween demo.
Then I learned how much more there was to DC3 than tween idols, and I perked up considerably.
In the Sony family of gaming consoles, the PlayStation2 is the awkward tween.
What kept share from falling further was sales did beat expectations thanks to the popularity of its tween brand, Justice.
It's worth noting, too, that regardless of when tween 'tude sets in, boys and girls tend to act out differently.
About every state high school athletic association has rules regulating the recruitment of tween and teen students for the purpose of athletics.
FORBES: Indiana Warns 10-Year-Olds: Being Recruited Now Means No High School Sports Later
Justice, a retail property operated by Ascena Retail Group (ASNA) that targets tween girls, was having a 40% off everything in the store.
Next up, a 3-D concert movie and a Disney Channel TV series, not to mention still more swooning from the 'tween girl set.
The tween mayhem was captured by many cameras in the crowd.
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The mall was packed with tween girls to the danger point!
FORBES: Justin Bieber's manager arrested for refusing to exercise Twitter crowd control
Regis agrees that a device must be an all-the-time multifunctioning device in order to be a sound investment, especially for the grade school and tween set.
Slightly more than two-thirds of parents surveyed believe they know "a lot" or "everything" about their tween's relationship, but only 51 percent of tweens agree, the survey said.
At DEV we see dozens of new online channels in formation that target a specific audience segment such as Tween Girls and program the best material already available across the web.
FORBES: Five Tiers of Video Content and How They Will Shape TV Viewership
Portrayals of smoking in kid-oriented movies tend to be less than realistic and are probably a weaker influence on tween and teen behavior than smoking in films geared toward older audiences, Sargent says.
In the shoe department, a tween in a tutu-looking confection is being helped by her mother, who is standing with one foot in a bright pink wellie, the other in a tatty Converse.
When your tween starts talking back, or yelling at you, or rolling her eyes every time you start to open your mouth, you're bound to feel shock, then maybe anger, followed closely by hurt.
While "Twilight" stars Taylor Lautner and Robert Pattinson, or "Hunger Games" stars Liam Hemsworth and Josh Hutcherson, have distracted the media -- and countless tween fans -- Bieber remains in a league of his own.
The Firefly phone is targeted at kids who fall into the "tween" demographic--roughly between the ages of 8 and 12--an age group some may argue is too young for a full-fledged mobile phone, yet old enough to want one.
My kids have entered that nebulous no-mans-zone known as the middle grade (or tween) years: too old for simple chapter books (like The Magic Tree House series), but too young to demolish YA books about vampires by the dozen.
FORBES: Not Ready for Vampires? Laurel Snyder Writes Great Books for Tweens
Louboutin presents his early separation from his parents as an inevitability, rather than as a trauma: he was a tween with a portfolio, a half-pint of the demimonde who, even at the age of twelve, had people to see and ventures to tend to.
Tween Brands, another company contacted by investigators, said it had "recently learned that a decorative accessory attached to the outer packaging of some products may contain elevated amounts of lead, " and it is working with the council to investigate whether a recall is necessary.
Speaking of 'tween heartthrobs, Scott Brown is here. (Applause.) I admire Scott -- a rare politician in Washington with nothing to hide. (Laughter.) Now, you should be aware that Scott Brown is not the only one with a salacious photo spread floating around.
WHITEHOUSE: President Obama and Jay Leno at White House Correspondents Dinner | The White House
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