Visa operates on a two-sided market economic platform, which Richi Golsalia discussed in depth here.

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Building up a two-sided market, and balancing the needs of each side, require pricing strategies that would make little sense in more traditional, one-sided industries.

ECONOMIST: Economics focus

He defined this as a world where there is a commerce graph and a world where a business needs to think about two-sided problems in the market.

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