Ms. Eisen first found the "Ugly Betty" chairs, as she calls them, on a secondhand furniture website.
Thus far he's only proved a knack for picking already-established formats, a la The Office and Ugly Betty.
Telemundo had a hit novela earlier this year, Betty La Fea (Ugly Betty), but Univision bought it up.
More recently, the networks have employed a similar strategy for scripted series, importing The Office and Ugly Betty to critical and commercial success.
Consider Microsoft 's MSN, which struck a flashy deal with producer Ben Silverman of Reveille, the company behind The Office and Ugly Betty, last year.
In 1998 the government privatized broadcasting, and he started RCN TV, the prominent Colombia television station that produced the hit telenovela "Betty La Fea" (Ugly Betty).
Among those ideas: Emmy-winner The Office and ABC's Ugly Betty, both of which were adapted from foreign formats, along with Showtime's The Tudors and NBC's The Biggest Loser.
Though the gregarious executive withheld his song and dance number (tough for him, I'm sure), he welcomed one from Ugly Betty's youngest showman, Mark Indelicato (or Justin, to Betty fans).
Mark Gregory, chief executive of Bowring Marsh, a unit of insurance broker Marsh, says clients particularly admire the skill of Lloyd's underwriters at dealing with unusual and complex risks (try Ugly Betty's smile).
Consider Microsoft 's (nasdaq: MSFT - news - people ) MSN, which struck a flashy deal with producer Ben Silverman of Reveille, the company behind The Office and Ugly Betty, last year.
While Ugly Betty creator and executive producer Horta comically suggests that Rhimes put Heigl's character in a coma, the Grey's show-runner says she has an "unbelievable" story arc prepared for Izzie in the show's upcoming season.
Urie, perhaps best known for a role on "Ugly Betty, " plays all the other parts, too the stern house manager, Streisand's mate James Brolin, Alex's boyfriend (an "under-employed screenwriter and habitual TCM watcher") and, of course, Streisand herself.
To call the adaptation of scripted formats a new tactic is to ignore TV relics like 1970s' All in the Family and Three's Company--both of which hailed from Britain--and more recent hits The Office (from Britain) and Ugly Betty (from Columbia).
Among them: Emmy winner The Office on General Electric 's (nyse: GE - news - people ) NBC , a remake of a British sitcom by the same name, and Golden Globe winner Ugly Betty, a breakaway hit for the Walt Disney Co.
It is worth remembering also that it was the Colombians who broke with the mould of telenovelas by producing the enormously successful Betty the Ugly, where the main character, as the name suggests, wasn't the prettiest girl in town.
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