So in a sense, the whole line has an ad component that ultimately may have some impact on the price of the devices.

FORBES: *Updated below.

That said, other ad experts think the situation ultimately will prove positive for most of the players.

FORBES: In Big Shift, Google Aims To Boost Mobile Ad Campaigns - And Its Own Revenues

Higher rankings translate to more traffic, along with more online sales or higher ad rates--and ultimately more dollars.

FORBES: Magazine Article

The theory was that if consumers sat there long enough and were exposed to enough ad impressions, some degree of positive behavior would ultimately ensue.

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