Mr Seifert, who this week launched another shake-up at the exchange, thinks as unconventionally as he behaves.

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We started looking at Bubba, who did things unconventionally by not having a swing coach, and his personality off of the course.

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We recently talked with Mr. Pesce about Raphael as a pioneering multitasker, Darwin as exemplar and his love of unconventionally pretty feet.

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Geico and their unconventionally risk-tolerant CMO Ted Ward questioned that.

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Kennedy International Airport when Moss was just 14 years old -- a risky move at the time, with Moss' unconventionally waif-like 5-foot-7 frame competing against the tall, more curvaceous figures of Cindy Crawford and Naomi Campbell.

CNN: High fashion, minus the labels