They cultivate an under-the-radar, cultish fandom rather than trying to be the brand with mass appeal.
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And stars in under-the-radar sports like speed skating and snowboarding need the Olympic platform for national exposure.
For the most part, cloud is still an under-the-radar phenomenon, and companies have not developed formal cloud strategies.
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Sclerostin, a project Amgen is working on with UCB Pharma, is a similar but more under-the-radar story.
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But there's money available from "under-the-radar sources" like private equity firms, he adds.
He describes some rather secretive under-the-radar meeting with trustees who seemingly had no other agenda other than to do good work.
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Meanwhile, world No. 1 Luke Donald completes an under-the-radar march (69-69-69) to tie Woods and Stricker at four off the pace.
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Through Claridge, his private equity firm, he has made numerous under-the-radar and so far profitable investments, most notably in high-end organic foods.
The San Francisco-based company is embarking on an aggressive program of expansion that ought to put an end to its under-the-radar period.
Fitzgerald gained a reputation on the campaign trail as the stealth candidate, often ducking reporters' questions at public events and running a low-key, under-the-radar campaign.
This is an under-the-radar tax on low-to-moderate income consumers, and it is absent implementation resistance because it is so well disguised as to be undetectable.
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Clandestine restaurants, hair salons, bars, clubs, and dance studios are being set up in warehouses, underused lofts and the houses and apartments of creative under-the-radar entrepreneurs.
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Forbes.com spoke to a panel of sports marketing experts looking for the best under-the-radar athletes who represent a great deal as pitchmen for someone--if they ever get noticed.
But a still-under-the-radar social enterprise, one with plans to give communities new tools with which to revitalize neighborhoods and take on other projects, hopes to move the needle.
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However, he was impressed that Crystal had sent a bottle of Billecart, an under-the-radar Champagne house with a knack for the understated, rather than, say, something obvious, like Cristal.
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Rubio has attempted to run an under-the-radar White House campaign that places little emphasis on winning the daily news cycle, and he has expressed exasperation with the media's fascination with Trump's every move.
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The immediate, under-the-radar problem for the municipal bond market is that borrowers relied on banks to backstop their credits and lower short term funding costs when the credit crisis shut the door on auction rate preferred financing.
The Test and one-day matches against Pakistan have been blighted by claims of spot-fixing, and Friday's one-dayer has also fallen under the radar.
While China keeps tight control on flows of capital in and out of the economy, short-term speculative investments often take place under the radar, and the central bank typically soaks up extra cash by using so-called liquidity operations.
Among a wide field of potent prescription painkillers -- which the Centers for Disease Control and Prevention says are fueling an epidemic of abuse in the United States -- hydrocodone may have been flying under the radar among doctors.
The rapid and disruptive shift in the industry toward those business-driven themes have led Ellison to assert a bold claim: new competitive dynamics in the database sector will raise the stakes for Teradata and other relatively lower-profile players that have generally stayed under the radar of Oracle, IBM, and even Microsoft SQL Server.
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At this point I should probably mention the obvious - plenty of speeches, good or bad or - horror - not in English, no doubt slip under the media radar.
Slipping in under the radar of the big-hospital industry, the Fresno Surgery Center became the best place in the city to get knee or hip surgery, according to HealthGrades' research.
It typically just means that the group is successfully staying under the radar or is such a rounding error or so non-strategic that no one notices they are there.
This looks like great news for millions of people with under-diagnosed genetic conditions that currently fly under the radar of your average physician.
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Campaign volunteers also went to work under the radar in several local campaigns last year -- including the Charlotte mayor's race and school board races in populous Wake County -- to elect friendly Democrats and identify new voters.
But under the radar the last four, six, eight years - these areas up here have grown.
One of them is Rocket Fuel, a Redwood City (Calif.)-based startup that despite its name has flown under the radar of the general public.
"This was a long-term operation to steal intelligence and information that went under the radar, " he said.
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People do not think you are going to win and it is quite nice to operate under the radar but now it is England versus Australia in the quarter-finals of the World Cup.
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