Is it sometimes worse to underplay potential hazards and consequences than to err on the side of caution?

FORBES: Media Hype Over Nuclear Energy Increases Anxiety And Confusion

That means to make its products cool, Microsoft has to often underplay its name, in products like XBox and Halo.

FORBES: Why Isn't Microsoft 'Cool'?

He tends to underplay his knowledge, acting less informed than he is.

NEWYORKER: The Conciliator

No matter how badly they are victimized, brave reporters will go to heroic lengths to ignore, underplay or explain away their suffering.

CENTERFORSECURITYPOLICY: Lara Logan and the media rules

This is because women often underplay the value of what they bring to the table their skills, their insights, their achievements, their capacity to lead.

FORBES: Women And The Art Of Self-Marketing

The screenwriter, Robert Towne, seems to be trying to underplay the rah-rah elements of the material to give competition some point other than pure ego gratification.

NEWYORKER: Days of Thunder

In response, Mr Swinney says the OBR figures appear to neglect recent announcements of investment, underplay the industry's own forecasts of oil production and pitch the oil price too low.

BBC: George Osborne

It is not helpful to underplay or overplay this.

NPR: Iraqi Envoy Reflects on Study Group's Report

Not only did government regulators underplay scientific evidence of the effectiveness and relative safety of DDT, they also failed to appreciate the distinction between its large-scale use in agriculture and more limited application for controlling carriers of human disease.

FORBES: Beyond Copenhagen

Since Sunday, there have been a lot of questions poised at the publication over how and why this occurred, which while valid, ultimately underplay what I see as the larger picture and lesson here: real-time engagement is tricky .

FORBES: The Onion and The Oscars: When Real-Time Goes Wrong