To say that occupancy laws were stretched that night is to undersell the size of the place.

FORBES: The Night The Who Saved New York

Yet even comparisons to Napster undersell the potential economic upheaval and social impact of overturning the TV ad market.

FORBES: ZAP!

Being so big, Depot can exact good terms from suppliers and retaliate against competitors who try to undersell it.

FORBES: Magazine Article

Having reached a more than critical mass in its retail segment, Depot can exact good terms from suppliers and retaliate against competitors who try to undersell it.

FORBES: Profit in a Big Orange Box

It occurs when you repeatedly undersell yourself.

FORBES: Is it time to earn more?

Not at the moment, but when the hot 2002 SVT Focus debuts later this year, expect it to come closer to the Acura than anything else with an American label on the hood--and it will likely undersell the Acura by several thousand dollars.

FORBES: Overview