An iWatch could offer a unique value proposition to consumers: just important alerts, vital signs, security and selected media.

FORBES: Do I Buy Apple On Monday?

Amazon has a unique value proposition in that they make no margin on hardware hoping to pick up e commerce sales.

FORBES: Tablet Market Forecast To Grow Almost 5x By 2017

We continue to perfect our core plastic electronic technology and manufacturing processes that are central to our product's unique value proposition.

ENGADGET: Plastic Logic kills QUE, 'shifts focus' to second-generation ProReader

After crafting your unique value proposition, Clark gives advice on reintroducing your new brand to the marketplace through social media and educational contributions.

FORBES: It's Time to Reinvent YOU

You must remind clients why they chose you and your company in the first place by highlighting your unique value proposition and the soundness and stability of your organization.

FORBES: Saving Your Brand From The Continuing JPM Fallout

In the field of strategy, we always make a big thing out of differentiation: we tell firms that they have to do something different in the market place, and offer customers a unique value proposition.

FORBES: Let's Face It: In Most Industries, Firms Pretty Much Do the Same Thing

Successful advisors typically have the fee discussion with clients up-front, at the beginning of the conversation, as they describe their value-added proposition and unique perspective on the business.

FORBES: If You Don't Know Your Own Value - Who Will?