The company announced that Matrix Direct, its life insurance unit, had a 24% spike in business when advertised as AIG direct instead.

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His credits as a second unit director included the first Harry Potter movie, The Matrix Reloaded and Kevin Costner's Waterworld.

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The good thing about a matrix is that, at least theoretically, it provides checks and balances so that local (business unit) and global (corporate) issues are weighed against one another.

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