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The much-maligned SUV may serve as a better unit of measure to frame the energy and political dynamic here.
FORBES: Magazine Article
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Among them was Sergeant Daley, from whom we learned in the basement rifle range, that a certain unmentionable type of hair is actually a unit of measure.
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Money is a unit of measure that allows the sandwich maker to exchange the fruit of his efforts with the cell phone maker who may not like sandwiches.
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The megahertz number so often cited in the marketing materials of computer companies refers to the computer's central processing unit chip as a partial measure of its ability to process data.
FORBES: Silicon Confusion
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Cost per average seat mile (CASM), a key measure of unit costs, rose 10.5% to 12.26 cents.
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The ratio of arrests to searches is some measure of this: over the past two years, the Street Crime Unit's records show that its officers searched 45, 000 people and arrested 9, 500.
ECONOMIST: The dark side of zero tolerance
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One unit is about half a pint of beer or a single measure of spirits.
BBC: Cornwall Council alcohol strategy targets young people
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Crane devised a new measure of energy consumption: a three-dimensional unit he called a cubic mile of oil.
NEWYORKER: The Climate Fixers
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By contrast, sieverts - another unit commonly used during the last month's reporting - measure the likely medical impact of the radiation to which an individual is exposed.
BBC: Fukushima: As bad as Chernobyl?
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That's why a better measure of the value of the Rangers is Cablevision's Madison Square Garden unit, which primarily includes Madison Square Garden, the MSG Network and professional sports teams.
FORBES: Companies, People, Ideas
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On Day 44 of the trek, both a radar device meant to measure the ice thickness and a satellite communications unit to relay the data are still not working - despite being brought back to the UK for repairs and then delivered to the team last week.
BBC: Arctic team gives up on ice radar