Labman and Moore, both 27, founded the business in 2003 when they were freshmen at George Mason University.

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In one study involving African-American and white college freshmen in a predominantly white university, the intervention, delivered in the first year of college, changed the trajectory of minority students' achievement by steadily improving their grades all the way through senior year.

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But in part because they have more options, out-of-state students are often slower to commit, and the months ahead will determine whether come autumn they constitute 36% of the freshmen class at the main campus at University Park, as they did last autumn.

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At the University at Illinois, 13% of this year's freshmen are foreign students.

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Another poll, by the University of California at Los Angeles, found that 45% of freshmen supported an increase in military spending, more than double the figure in 1992.

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Others point out that registration figures for the University of California as a whole, despite the ban on preferences, show 50 more black freshmen this year than last, and 68 more Latinos.

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Additionally, the University will leverage Nokia Data Gathering, recently made available for Windows Phone, to communicate with the incoming freshmen beginning this summer by conducting polls, providing information to help students prepare for college and to learn how the Lumia 900 and other technologies are being used.

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