Professor Elizabeth Loftus at the University of California-Irvine, who specializes in memory, said myths continue to be validated when people start talking with others about an event.

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Benford teaches at the University of California-Irvine.

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An athlete all his life, Howard was a distance runner for the University of California, Irvine cross-country team before a diagnosis of osteosarcoma and amputation of his left leg just below the knee.

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Data presented by Moti L. Kashyap of the University of California, Irvine, seem to show that reverse D-4F is more effective than D-4F in animals.

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While the majority of experts and scientists believe that excess weight is unhealthy, Dr. Kamyar Kalantar-Zadeh, professor of medicine and public health at the University of California, Irvine, takes a different stance.

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"We saw a steeper decline in heart rate and a faster physiological stress recovery when they were smiling, " even though the participants weren't aware they were making facial expressions, says Sarah Pressman, co-author of the study and an assistant psychology professor at University of California, Irvine.

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David Neumark, an economics professor at the University of California, Irvine, and a senior fellow at the Public Policy Institute of California, has done the best-known empirical studies on job loss resulting from minimum wage hikes.

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