The first crisis came at the turn of the century, when he was commissioned to paint several murals for the Great Hall of the UniversityofVienna on classical themes such as Medicine and Philosophy.
After graduating with a marketing degree from the Universityof Commerce in Vienna at the age of 28, Mateschitz worked various marketing jobs, including stints at Unilever and Germany's Jacobs Coffee.
While his friends from the ViennaUniversityof Economics and Business got set up in corporate apartments, Mr. Hollein turned down an offer from McKinsey, rented a place in Hell's Kitchen and set out to learn all he could about curating and marketing art.