Attempts at revitalising growth are being thwarted by pointless and unproductive investment in areas that either leave DPA untouched or actually harm it.
Put simply, this is the point at which a developing country stops being able to achieve rapid growth relatively easily, by simply taking rural workers doing unproductive farm labour and putting them to work in factories and cities instead.
Heads of sales, CMOs, directors of marketing and operations teams have created somewhat territorial and even unproductive silos of activity, ignoring the big elephant in the room: real revenue growth.