Teixeira does not argue that entertainment fun content, creative stories, upbeat music is not used effectively in ads.

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In New York City, adult top 40 station WPLJ-FM initially tried to avoid playing overly upbeat music, along with a few songs with lyrics that might offend.

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There is something infinitely positive and upbeat about pop music, even when the lyrics bely that feeling.

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Loud, upbeat trade show music followed.

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Is he an upbeat man who loved music, impressing his bandmates with his talent and smile?

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Then the music turned upbeat and the palette eye-popping.

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You can't easily sum up the new sounds from Omaha, but the contagious music that has now permanently etched its way in my brain is upbeat, amusing but not saccharine.

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Moby veered from upbeat dance anthems to slow, emotional numbers, with dashes of early 90s rave music thrown in.

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