But the company is riding high on computer giant Compaq's decision to use Creative's second-generation digital video disk upgrade kit in its new PC lines.

CNN: CHOICE CUTS IN SINGAPORE

Customers who ordered the 8GB Modbook Pro EnergySaver dual-channel memory kit can either upgrade to the 16GB option or switch to the 8GB default RAM configuration and have the charge for the 8GB EnergySaver RAM credited to their order.

ENGADGET: Baseline Modbook Pro gets its RAM, storage and screen sensitivity doubled, stays at $3,500

But perhaps most interesting of all is that Samsung will now give its customers the ability to upgrade their TV hardware with what they call a Smart Evolution Kit.

FORBES: Samsung Launches New Smart TVs In U.S.

It is in everyone's interest to invest in modernisation, but the airlines are wary: several times in recent history they have bought expensive kit only to find they cannot use it because controllers have failed to upgrade their equipment to match.

ECONOMIST: Aviation