Simple to use, and with a low-fuss factor, it has consistently high rates of usage - securing its place among the 10 most effective purchases.

BBC: NEWS | UK | Magazine | The economics of ice cream

Given the relatively small form factor of most smartphones, ads that are displayed during app usage are prime candidates for accidental clicks.

FORBES: How To: Advertising On An Intimate Device

This will be the tip of the iceberg as more evolved models such as that of Strategic Blue, which allows for trading of future cloud usage across multiple Cloud Service Providers, emerge and create a worldwide market able to factor into the price of cloud highly advanced calculations such as anticipated cloud datacenter build outs and varying demand for cloud.

FORBES: CloudNOW unveils its 2013 cloud computing predictions