"People who have been our gamers for a long time are also expanding their entertainment usageofthe platform, " said Jaymi Bauer, Xbox director ofproduct marketing for family experiences.
In order to access this rich stream of transaction and usage data and remain competitive, all product companies will have to think about technologies that bridge the offline and online worlds to provide a suite of compelling digital services around the physical things they make.
Of note, more than one third ofthe injured children in this study were less than 6 years of age-the age group for which the Consumer Product Safety Commission (CPSC) recommends against trampoline usage.