The questions as to what really matters to an organization are: Did the work accomplished during the cycle make the user story come true?

FORBES: Measuring What Matters: From Outputs to Outcomes: Part 2

Capturing these elements takes the form of a user story.

FORBES: Measuring What Matters: From Outputs to Outcomes: Part 2

User numbers also tell the story of Facebook's rise and Twitter's relative stagnation.

CNN: Is Twitter slowing down?

The user is the hero of the story, not the brand or the thing.

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Lego builder Eric Steenstra built a fully functional go-kart made entirely out of Lego bricks, and in an inspiring story, artist and wheelchair user Sue Austin created a self-propelled underwater wheelchair that allows her to glide through the sea.

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Chesky outlined some safety improvements last week in a guest column on the blog TechCrunch, but over the weekend, another Airbnb user came forward with an alleged rental horror story.

CNN: Airbnb apologizes: 'We have really screwed things up'

At the level of the team, work is planned in the form of user stories a special kind of story devised to formulate the goals of teams in terms of customer outcomes.

FORBES: Leadership Storytelling 3.0: From Arithmetic to Calculus

Auburn is a small town that as far as I can tell from the story, has neither been an aggressive user of technology.

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According to the Naked Security blog, which cites Hacker News as the source of its story, an anonymous poster has uploaded a user database to pastebin.com, along with names and email addresses of people registered to SonyMusic.gr.

FORBES: Sony Greek Website Is Latest To Be Hacked

But I remember hearing a story about a decision to test the Macintosh graphical user interface that I think says a lot about what made Steve Jobs different.

FORBES: Steve Jobs and the Impact of Clarity