By using the same identifying name for several different kinds of communication, Google hopes to put itself at the center of all of its customer's communications.

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For instance, he said, it can pull out people using the same bank account, have similar flat numbers or it could spot the person who spells their name different at every institution they use in a bid to hide the stages of a sophisticated scam.

BBC: The future of fighting fraud

The education secretary listed other suggestions for primary teachers, produced by other groups, including using characters such as Nemo, a fish from the Disney film of the same name or "Eddy the Teddy".

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Using his distinctive Virgin logo -- first used to brand his record label of the same name in 1972 -- Branson has created companies across a range of industries since the mid-1980s.

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