Retailers will continue to be important and, for more complex solutions, we will use value-added resellers.

CNN: Internet becomes crucial PC distribution channel

Emachines will market its new desktop business systems through retailers, direct sales, and value-added resellers, Dukker says.

CNN: Emachines builds line with multimedia, business PCs

And to do that, he is cleverly signing up so-called value-added resellers (VARs).

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The use of licensing transactions with value-added resellers to inappropriately accelerate revenue recognition, or worse, create revenue where no end-user customer existed at the time of sale.

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SanDisk today also unveiled a new worldwide distribution channel, "SanDisk for Business, " which offers OEM and enterprise-grade SSDs to value-added resellers (VARs), system integrators and direct market resellers (DMRs).

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It purchases products from over 100 OEMs, including Hewlett-Packard, IBM, Intel, Lexmark, Xerox, Lenovo Group and Microsoft, and delivers them to 15, 000 value-added resellers, corporate resellers, government resellers, system integrators, direct marketers and retailers.

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