That includes supporting the Vancouver 2010 Olympic Winter Games and London 2012 Olympic Games.

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But that was long before the 2010 Olympic Winter Games in Vancouver turned White into a worldwide brand.

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White, who has multi-million endorsement deals with Kraft, Burton, Red Bull, Target, Oakley, Ubisoft, was one of the highest-earning athletes competing at the 2010 Olympic Winter Games in Vancouver.

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Prior to the Vancouver Games, no Winter Olympic athlete had been killed during an event.

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