Today this extraordinary Italian grape varietal is enjoying attention from sommeliers who praise its food-friendly phenolics.
Petite Sirah is that red-headed step-child varietal that deserves far more popularity that it enjoys.
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They aren't afraid to experiment with new varietal blends, such as shiraz-cabernet sauvignon and semillon-chardonnay.
It was, in that way, perceived as a sort of "tourist varietal, " not a serious wine.
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The ambitious labor of love from Marco Caprai and the Arnaldo Caprai family have resuscitated this once-fading varietal.
Buy the varietal specific glass of the varietal you enjoy the most and built your collection from there.
If you're serious about turning a profit, be selective about your grape varietal and plant extensively to lower maintenance costs.
But there is something about this vermillion varietal that begs a closer look, because everything about it is not sublime.
Though Cabernet, that perpetually prestigious varietal, was the great hope for a while, nothing flourished in Argentina quite as well as Malbec.
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Wine carrying the Petite Sirah label is thus, unknown to growers and drinkers alike, often a blend rather than a pure varietal.
The 2009 Vino De La Familia Blanca, made from 100% Arizona-grown Malvasia Bianca, a Mediterranean varietal of grape, is an unusual and delicious vintage.
Globe Export hooked nominations for two products: varietal wild seaweed in brine and "sliceable vinegar"-seaweed extract infused with balsamic vinegar for slicing onto raw oysters.
But the American consumer has been moving upscale to varietal wines.
Not only is there a vast selection of grape varietals to choose from, each varietal enjoys several different expressions of taste, often within the same appellation.
As he told a tasting in the Big Apple this week, he came back wowed by the Kiwi makes, now second only to the historic German varietal in his estimation.
Some people are trying too hard with that varietal.
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It can be made anywhere in the world, and is not as restricted as so many other liquors are making rum a much more varietal opportunity for the distiller and the blender.
And yet, most of us cannot afford to purchase a wine stem for every grape varietal (currently Riedel offers wine glasses for everything from Chardonnay and Pinot Noir to Riesling and Cabernet Sauvignon).
The star varietal is malbec, a red wine made from the malbec grape that is native to Bordeaux but actually thrives better in the high-altitude terrain of Mendoza than anywhere else in the world.
While a handful of different single-batch, single-varietal Karlsson's vodkas were released in Sweden, the 2008 Old Swedish Red potato bottling will be the first to go international, with 1, 542 of 1, 980 bottles designated for the States.
"The holy grail is a heat-resistant varietal that provides quality coffee, " says Patrick Criteser, chief executive of Coffee Bean International, which supplies the private-label coffees to such retailers as Target and Kroger and is part of World Coffee Research.
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