Slader has chosen to veer away from the traditional non-profit course education start-ups tread.

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Still, for Mr. Newell, the changing winds in the scientific research shouldn't give Johns Hopkins the ability to veer away from his aunt's wishes.

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Plus there are times when the prices of ETFs veer away from the value of the underlying holdings, which can eat into or add to an investor's return.

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From the inside out, the voice, the texture, the look and the behavior, the most powerful brands never veer away from the original intent of the ideas on which they are based.

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But such commanding positions can just be swept away when the underlying technology and the market for it veer off in another direction.

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