VMware is best known for helping corporations and tech companies reduce the number of servers they own and vend by offering virtualization technologies.
Content will help NFLX vend off competitors, particularly on-demand offerings because two on-demand movies have the same cost as a monthly streaming subscription.
The Azure Marketplace can now vend commercial applications meaning that any software application built for Windows (using the VMrole) or through Visual Studio (using the worker role) theoretically can be offered through Windows Azure as well.