Fans rail against teams in stick and ball sports when they sign venue naming rights deals.

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Topics to be covered include financial prudence, the UEFA Champions League, league and club strategies, sponsorship, the fan experience, broadcasting, new media, naming rights, and venue management.

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To hold on to subscribers and advertisers, the Times has taken aggressive and costly steps, such as launching a free daily tabloid and acquiring the naming rights to the former Ice Palace in Tampa, a major concert venue and home of the Tampa Bay Lightning hockey team.

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