This takes a very specific vocabulary and vernacular and it takes decades to understand.
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Of course, the company's decision to drop the Cingular name from its vernacular still carries risks.
The Latin market was quickly saturated and new markets for vernacular languages came along.
But in terms of vernacular religion, their everyday Catholicism was simply different from the approved version.
Rather than cultivating a recognizable style, Spiegelman takes up the optimal vernacular for each new project.
"It's about the language and vernacular with which we relate to each other, " he says.
"I guess I'm trying to get outside of the everyday vernacular and get interesting words, " he said.
Previously esoteric issues that only bankers talked about, like Libor rates, were suddenly part of the everyday vernacular.
Like sailing, fishing, and mountaineering, dog sledding has a complicated vernacular of knots.
Dante's vernacular remains an exciting language for poets to engage with because it still feels, linguistically, within our reach.
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In America a kind of colloquial vernacular, it refers to a kind of a - it's a rude expression.
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What we need, to borrow another word from the green vernacular, is balance.
Another key trait marking the population's distinctive cultural identity is the use of an English-based creole vernacular known as Gullah.
It is littered with costume ideas for upcoming productions that show his knack for vernacular detail, even in a 16th-century Spanish ruff.
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Failure in the entrepreneurial vernacular is reframed as intentional iteration and experimentation.
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It occupies a very handsome building designed by architect Howard Backen, who has created a modern vernacular of Napa Valley rural buildings.
Cain was drawn to the vernacular speech he heard on the streets.
In making the case for the language as it was spoken, the descriptivists did one great service: they encouraged studies of the vernacular.
Mr Armitage could have turned Homer into something unrecognisable as epic poetry, something that was almost too much in love with the vernacular.
He was intrigued by the obsession with death and the strain of cruelty which ran through its antiquity, fine arts and vernacular culture.
And his correspondence with Thomson shows him vehemently defending the use of the vernacular, even especially in songbooks intended for the elegant drawing rooms of London.
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Aalto tinkered with ideas based on vernacular Finnish construction, but in 1938, when images of Fallingwater started being published it graced the cover of "Time" inspiration struck.
Music blares between points, spectators come and go from the seats as they wish, and the phrase "quiet, please" is not part of the vernacular.
When the dust settled, I found that the Watch DOGS program has now become a part of the vernacular of the community in Central Texas.
Jens hopes the product's name will replace "e-mail" in English vernacular.
None of these luxurious products can compete with the simple elegance of the lasagna or the sushi roll or the pita pocket: vernacular designs anonymously invented.
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There is a long tradition of dire warnings about new forms of media, from translations of the Bible into vernacular languages to cinema and rock music.
The fusing of religious and political spheres under Islam has produced a hybrid species of faith-based public intellectual scarcely seen in America, where faith speaks the vernacular of populism.
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Much of that fell by the wayside for the Moody Bluegrass album as a wealth of singers and instrumentalists converted the material into the bluegrass vernacular.
Today, a town in New Jersey can designate a neighborhood as an "area in need of redevelopment, " the current vernacular for blighted, giving officials certain revitalization tools.
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