Yesterday was a huge win for a very specific group of people: Veronica Mars fans.
FORBES: The 'Veronica Mars' Kickstarter Win Won't Revolutionize The Movie Business
Veronica Mars recognized they had a real shot of making this happen with Kickstarter.
FORBES: How Exactly Did Veronica Mars Fund a Movie in Ten Hours?
Veronica Mars creator Rob Thomas is in talks to helm the project, which is being fast tracked by the young-skewing network.
In 2006, fans came to the rescue of CW's Veronica Mars, a show that had been "on the bubble, " in industry parlance.
In short, Veronica Mars had the perfect combination of a loyal fanbase, a willing and available cast and relatively low budget needs.
FORBES: How Exactly Did Veronica Mars Fund a Movie in Ten Hours?
Last month Rob Thomas turned to crowdfunder Kickstarter to raise money for a feature film based on his cult WB show, Veronica Mars.
The series was picked up last year after Rob Thomas (Veronica Mars), who had financed the pilot himself, showed it to Starz executives.
Not to say the cast of Veronica Mars is a bunch of homeless do-nothings, but many are less busy than they used to be.
FORBES: How Exactly Did Veronica Mars Fund a Movie in Ten Hours?
Tuesday is girls' night, with Gilmore Girls followed by Veronica Mars.
One needs only look at Arrested Development or the Kickstarter for Veronica Mars to see how much hype "saving" a show brings in the digital realm.
When Rob Thomas, creator of the Veronica Mars television programme, sought to fund a film spin-off, he wrote four blog updates to fans in the campaign's first 24 hours.
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Veronica Mars was one of those shows, like Freaks and Geeks and Firefly, that found a dedicated following of fans but never really scored in the ratings department.
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In addition to the myriad letters, fan sites and blogs, a group of Mars fans dispatched a plane towing a "Renew Veronica Mars" banner to fly over the CW offices.
Since Google put Reader on the clock, the Internet has exploded in anger and despair, with a grassroots force even larger than the one capitalized on by the Veronica Mars movie.
FORBES: What Google Reader Could Learn From The Veronica Mars Kickstarter
We're kind of on the fence here, since we ourselves have been known to lie about our TV viewing habits during an embarrassing Veronica Mars kick last year, but the fact that Arbitron's research comes from 2, 000 households in Houston during the Sprint of 2005 doesn't really incite confidence.
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