"This is a quite radical demonstration of his freedom and insight, one that was made out of a very deep love, " he wrote.

CNN: STORY HIGHLIGHTS

He's helped by Stark Sands, and his great voice, who plays a convincing buttoned-up guy who must learn to unleash his inner drag, and Annaleigh Ashford turns in another of her comic showcases, this one as an adorable and very nasal love interest opposite the skillful Celina Carvajal.

WSJ: Review: Sweet 'Kinky Boots' an ode to love, shoes

One very common example give of this is the new franchisee who wants to own a sandwich shop because they love to make sandwiches.

FORBES: You don't need a better mousetrap, or three steps to start a successful business