Alex Lawrence, Forbes Contributor and Vice Provost, Weber State University.

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Krisztina Holly, vice provost for innovation at the University of Southern California in Los Angeles, is doing her best to turn her share of that investment into successful businesses.

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Dr. Emanuel, a senior fellow at the Center for American Progress, is vice provost for global initiatives at the University of Pennsylvania and a former health-care adviser to President Obama.

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Universities should pitch in and help schools do better, says Michael Worton, vice-provost of University College London.

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"Customers run the gamut from yuppies to grandmas and everyone in between, " says Edward Provost, executive vice president for business development at the CBOE.

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Professor Stephen Tomlinson, 62, who stepped down as provost and deputy vice-chancellor of Cardiff University last summer, is also recognised with an OBE for services to medicine, as is leading paediatrician Professor Jo Sibert.

BBC: The couple are 'staggered' by the honours

Sternberg (provost and senior vice president and professor of psychology at Oklahoma State University), which recently appeared in InsideHigherEd and raises a number of points which are worth additional comment, particularly since I think Sternberg misses the real reason behind college rankings in the first place.

FORBES: Why We Need College Rankings