The service also will provide electronic sell-through and video on demand versions of new releases from Lionsgate, NBCUniversal, Paramount Pictures, Relativity and Sony Pictures Home Entertainment.
Now the big chains are getting kicked around, thanks to video-on-demand technology, online-delivery services like Netflix and "sell-through" pricing straight to consumers.
"Since we implemented a 28-day window for subscription and kiosk, we have seen very positive results with regard to our sell-through business, " said Mark Horak, president, Warner Home Video North America.