By relabeling its existing 3G network, the country's second-largest wireless carrier joined the noisy fray over so-called fourth-generation wireless technology, which promises mobile Internet speeds so fast that huge files can be downloaded in minutes and streamingvideo can be watched without the interruptions of earlier-generation technologies.
Primetime creates a single, end-to-end workflow that interconnects Adobe streamingtechnologies, content protection, analytics and optimization with the recently acquired Auditude video advertising platform.