Officials there are largely clueless about it. n On portal Excite's first page, 17 missives vie for attention.

FORBES: Wisecrack-ware

In the Philippines, jeepneys vie for attention for the loudest design, while Hong Kong taxis often include stick-on solar fans--the ultimate in kitsch climate control.

CNN: ASIANOW - TIME Asia | Asia Buzz: In the Fast Lane

They're betting that when the fierce competition for Indian's viewers--some 316 terrestrial, cable and satellite channels vie for attention--settles down, NDTV will be among the winners.

FORBES: Magazine Article

Now more than 25 supermarkets vie for your attention and money.

FORBES: Mutual fund supermarkets

Street vendors, protesters and preachers all vie for their attention.

NPR: Postcard From Outside The DNC

These days, Hollywood-inspired thrillers and action extravaganzas vie for moviegoers' attention alongside the more family-oriented saccharine formulas.

BBC: Mumbai: India's Tinseltown