Officials there are largely clueless about it. n On portal Excite's first page, 17 missives vie for attention.

FORBES: Wisecrack-ware

In the Philippines, jeepneys vie for attention for the loudest design, while Hong Kong taxis often include stick-on solar fans--the ultimate in kitsch climate control.

CNN: ASIANOW - TIME Asia | Asia Buzz: In the Fast Lane

They're betting that when the fierce competition for Indian's viewers--some 316 terrestrial, cable and satellite channels vie for attention--settles down, NDTV will be among the winners.

FORBES: Magazine Article

What has changed in recent years is not the underlying reality as before, hundreds of composers, working in disparate styles, vie for attention but the mood of the room.

NEWYORKER: The Long Haul

Now more than 25 supermarkets vie for your attention and money.

FORBES: Mutual fund supermarkets

Street vendors, protesters and preachers all vie for their attention.

NPR: Postcard From Outside The DNC

These days, Hollywood-inspired thrillers and action extravaganzas vie for moviegoers' attention alongside the more family-oriented saccharine formulas.

BBC: Mumbai: India's Tinseltown