In Vinyl, Jones hires a group of teenagers to mime to his new material, in a bid to appeal to a younger audience.

BBC: The Alarm's pop hoax film Vinyl premieres in London

On Tuesday the group began selling the first 100 vinyl copies of its forthcoming second self-titled album as a special pre-sale deal fans could name their own price for a physical version of the record.

FORBES: Philadelphia Band Everyone Everywhere On Letting Fans Decide What To Pay For Physical Media

Vinyl record sales are declining to be sure, another victim of digital downloading, but a new group of listeners are embracing the format: hipsters.

FORBES: Dust Off The Vinyl, It's Record Store Day!