When blogger Violet Blue--who has pictures of herself posing with her Apple laptop on her Web site--approached Jobs on the floor of the MacWorld Expo to ask for a photo, lightly touching his arm, Jobs rebuffed her.

FORBES: What Bugs Apple Fans

Nine consumer electronics firm agreed in February to standardize and promote a new format called "Blu-ray Disc" that uses a shortwave blue-violet laser to read more than two hours of high-definition content stored on a DVD-size platter.

FORBES: What's Coming

Blackberry's four cheeses--Singing Brook, Violet, Trefoil and Blackberry Blue--are made by cheesemaker Kristian Holbrook and his assistants, who the day I visited included a fresh-faced young woman named Heidi, lacking only a dirndl and a yen to yodel to pass for a Swiss milkmaid.

FORBES: Weekend in the Country