If Jobs had been cool, the undercurrent suggested, he would have given the writer, Violet Blue, a big hug.

FORBES: The Mac That Fell To Earth

Until last month, blogger and consultant Ben Metcalfe had been operating a web site, vb.ly, with writer and sex educator Violet Blue.

FORBES: Libya Revoking .ly Domains That Don't Adhere To Sharia Law

When blogger Violet Blue--who has pictures of herself posing with her Apple laptop on her Web site--approached Jobs on the floor of the MacWorld Expo to ask for a photo, lightly touching his arm, Jobs rebuffed her.

FORBES: What Bugs Apple Fans

Nine consumer electronics firm agreed in February to standardize and promote a new format called "Blu-ray Disc" that uses a shortwave blue-violet laser to read more than two hours of high-definition content stored on a DVD-size platter.

FORBES: What's Coming

When I emerged from my plane at one end of the concourse, I saw red columns in front of me, and it was only as I walked down the concourse that I saw that the columns were becoming orange, then yellow, then green and blue and violet.

NEWYORKER: Situation Terminal

Blackberry's four cheeses--Singing Brook, Violet, Trefoil and Blackberry Blue--are made by cheesemaker Kristian Holbrook and his assistants, who the day I visited included a fresh-faced young woman named Heidi, lacking only a dirndl and a yen to yodel to pass for a Swiss milkmaid.

FORBES: Weekend in the Country

Backyard farmers focus on texture and taste, and on new breeds of chicken known as Easter Eggers, that lay blue, pink or violet eggs.

WSJ: Big Chocolate Eggs May Be Big, but Big Hen's Eggs Not So Much

She patched colors together in an ode to Wright's famous stainglass windows, relying on petrol blue, ruby, lavender, violet and camel.

WSJ: The sound of NY Fashion Week: smartphones snapping